Stop Starting Over After 40.

Build a Body That Matches Your Ambition.

For driven men and women 40+ who are tired of gaining weight, losing energy, and failing at programs that never stick.

Build a sustainable system for fat loss, strength, and long-term vitality — without extreme dieting or burnout.

No pressure. Just clarity on your next 90 days.

You’re not lazy.

You’re not undisciplined.

You’re just overwhelmed.

YOU'VE TRIED:

  • Cutting calories

  • Intermmittent fasting

  • Harder workouts

  • "All in" resets

  • New programs every year

And nothing sticks.

Because you’re trying to fix a systems problem with willpower.

Over 500+ professionals 40+ felt the same way before working with us

What changes after 40

  • Stress accumulates differently

  • Recovery slows

  • Sleep becomes critical

  • Hormones shift

  • Life responsibilities increase

The strategy that worked in your 20s doesn’t work the same now.

And no one explained why.

THE HUMBLE HUSTLE FRAMEWORK

We don’t sell workout plans.

We install structure.

Our 6 Pillars of Sustainable Performance:

  • Hydration

  • Exercise

  • Nutrition

  • Sleep

  • Mindfulness

  • Growth

But we don’t attack all six at once.

We identify the gap.

We focus on one lever at a time.

We build momentum without overwhelm.

This is not a crash transformation.

This is structural change.

What you can expect...

In the first 2–3 weeks:

  • Better sleep

  • Improved hydration

  • More stable energy

In 30–60 days:

  • Visible fat loss

  • Increased strength

  • Clothes fitting differently

  • More consistency

In 90+ days:

  • Sustainable body composition change

  • Clear structure

  • No “start over” cycles

What Makes This Program Different

D1 — High-Touch Accountability

Daily check-ins, weekly calls, real support.
No more disappearing coaches.

D2 — Clear, Measurable Metrics

Protein, hydration, sleep, workouts, steps, progress photos — everything tracked and optimized.

D3 — One Habit at a Time

We simplify the path. No overwhelm. No chaos. Just consistent wins.

D4 — Mindset Transformation

You learn how to manage your schedule, break patterns, reduce distractions, and take consistent action.

D5 — Real-Time Tracking App

Access the H3O Habit Tracking App to monitor your progress and stay accountable daily.

Take their word for it.

Here’s what our clients say about Humble Hustle.

— Molly K., Minneapolis

“I decided to work with Brock because I felt stuck. Now that I'm a mom, things I used to find easy-- like feeding myself and sleeping-- felt really hard to prioritize.

“We started with such small goals that I wasn’t convinced I was changing anything. But then I realized I was starting to putting my phone away earlier in the night, or would add a handful of spinach to dinner because I knew Brock was going to call and check in on Monday. It was the push I needed to follow through on the promises I made to myself.

“Since I started working with Brock, I’ve built a solid morning routine, have more energy, and prioritize exercise that I enjoy and makes my brain happy. "

— Ashley K., Minneapolis

“Working with Brock feels super safe. He helps you set up small wins to accomplish big goals.

“Even though I work [in the fitness industry], I’m not perfect. I am human. I’d kind of fallen off the wagon and needed some extra accountability. I struggled with water intake, sleep, managing meals and making sure I’m eating enough of the right foods… My favorite thing has been the accountability factor. It’s the added incentive I needed to meet my goals.

My biggest result hasn’t been physical, it’s been mentally and emotionally. I just feel better. I know it’s because I’m drinking more water and habitually choosing to put vegetables in every single meal. ”

— Galon Miller, Minneapolis

“I’ve increased my longevity by improving my mobility, my strength, and my energy!”

“Before I signed up for health coaching I had my doubts - was I going to get the results I wanted? But I had a great connection with Brock, so I decided to give it a try.

I was really surprised by the holistic approach Humble Hustle takes when it comes to health; I’ve increased my longevity by improving my mobility, my strength, and my energy!”

Your Progress is Guaranteed

If you follow your personalized plan and complete your weekly habits, we guarantee measurable improvement in your energy, mindset, and body composition — or we’ll keep coaching you at no extra cost.

Frequently Asked Questions

What exactly is health coaching?

At Humble Hustle, health coaching means identifying a client’s goals and helping them identify small, sustainable steps toward meeting them. Your plan is your plan; your goals are your goals. Your coach’s job is to hold you accountable (with kindness and compassion, naturally).

What does health coaching look like?

1. Introduction Call. You’ll meet in-person or on the phone with your health coach to discuss goals. Together we will determine if we are a good fit.

2. Follow-up call. Your coach will lead you through an exercise that gets you thinking bigger picture and “why” you want to change your habits.

3. Goal setting call (10 minutes, weekly). At the beginning of the week, we’ll set your weekly focus and you’ll be off and running!

4. Daily text check-ins. Every day your coach will check in with you to keep you on track and hold you accountable to the goals you’ve set for yourself.

Why do you call it health coaching and not nutrition coaching?

Nutrition plays an important role in wellness. However, that is just part of the picture. For example, getting good sleep and drinking lots of water are hugely important to your overall health.

What should I expect to focus on in health coaching?

We help people build confidence by consistently working to develop habits in the following categories, in no particular order:

1. Hydration

2. Diet

3. Exercise

4. Sleep

5. Mindfulness

6. Growth

By building balance across these pillars creates a firm foundation from which to grow. 

What do you mean by “sustainable change”?

Our Health Coaching program focuses on building healthy habits. We start small; like, really small. So small that some of our first weeks seem almost insignificant.

The process is simple: choose just one place to focus each week. Pick something that you can do 90-100% of the time, without fail. We will only move on to the next goal when this is a habit and that you feel good about handling more.

I’d prefer to work with a coach that’s the same gender as me. Can I make that request?

Absolutely! Please let us know what’s most important to you in terms of a health coach. We will help you find the right match.

I do not want to be weighed. Is this a problem?

Not a problem at all. Our main barometer for success is how you feel, not an arbitrary number on a scale. Talk to your coach about any reservations you may have— the whole point is to build a plan that works for you!

Couldn’t I just do this on my own?

Sure. But since it’s so “easy,” and something you could do on your own, most of us don’t. We’re here to help you decide what to focus on, get you going, and to keep you accountable every single week. 

Ready to Stop Starting Over?

Apply to your Book your FREE Health Foundation Call and get a clear, personalized plan to finally stay consistent.

+1 218-340-1224